Marketing to Trade and Professional Associations ...more
Marketing ,Professional Associations
March 26, 2024•1 min read
Have difficulty in translating complex jargon into more accessible language for a broader audience.
Struggle to prioritize content due to vast knowledge and experience.
Have resistance to change, especially when it comes to existing presentation material.
Have a preference for linear approaches, making it challenging to adopt interactive and engaging content formats.
Time constraints due to full-time roles, leading to limited availability for content creation.
Difficulty in seeing the broader picture and focusing on minute details.
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