How to Skyrocket Your LinkedIn Engagement with Momentum-Building Content
One of the most common questions I hear is, “How can I get more engagement on LinkedIn?” It’s easy to feel discouraged when you spend time creating posts that seem to disappear into the void. In fact, the number one reason professionals stop posting on LinkedIn is the perceived lack of results. Trust me, I understand the frustration. I've had a couple posts that I spent hours on and got 3 thumbs up!
That’s why today I’m sharing practical, tried-and-true strategies to help you increase engagement and finally feel like your efforts are paying off. We’ll focus on three core types of posts that can jumpstart your momentum and set you up for long-term success on the platform: personal and relatable stories, LinkedIn polls, and motivational quotes.
Why Engagement Matters: It’s About Building Momentum
Before diving into the tactics, let’s discuss why momentum is so critical. Engagement begets more engagement. When someone interacts with your post—whether it’s a like, comment, or share—LinkedIn’s algorithm will show your future content to that person more often. Over time, this visibility compounds, making it easier for you to reach your audience consistently. Think of these momentum-building posts as stepping stones: once people start engaging, they’re more likely to see (and engage with) everything else you share.
1. Personal & Relatable Business Stories
You might initially feel uncomfortable sharing parts of your personal or professional journey. However, when done tactfully, relatable stories can foster genuine connections and trust. Influencers leverage this tactic frequently because it works. Your audience wants to know the person behind the professional title.
Tips for Success:
Add a Face to the Name: Include a selfie or personal photo to humanize your post.
Tell a Story, Not Just Facts: Instead of listing achievements, describe how a situation made you feel and what you learned from it.
Keep It Real: Focus on authentic career experiences or lessons that your audience can easily understand and relate to.
2. Use LinkedIn Polls to Kickstart Engagement
Polls are an underrated engagement tool. While they may not always generate high impressions, polls make it incredibly easy for connections to interact with you. This simple, low-effort engagement can quickly transition connections into active commenters and participants in your online community. Consider running a series of polls over a few weeks to steadily build momentum.
Tips for Success:
Simplicity Is Key: Keep your poll questions and answers straightforward.
Short, Snappy Copy: Don’t over-explain—get straight to the point.
Consistency Counts: Run multiple polls over time to establish a pattern of engagement.
3. Leverage Motivational Quotes for Ongoing Engagement
Motivational quotes are a staple for many top LinkedIn influencers—and for good reason. People enjoy uplifting, positive content, and these posts are easy to create and consume. Over time, regularly sharing quotes can build and sustain engagement by keeping your audience inspired and returning for more.
Tips for Success:
Select Relevant Quotes: Choose quotes that align with your profession, brand values, or personal experience.
Offer Insight: Explain why a quote resonates with you. Your commentary makes the post more meaningful.
Short & Sweet: Keep your captions concise, conversational, and encouraging.
Bonus: Want a quick way to get started? I’ve curated a Google Drive folder filled with motivational quotes. Feel free to browse and incorporate them into your content calendar.
Remember: Engagement Is a Marathon, Not a Sprint
Building engagement on LinkedIn isn’t something that happens overnight. It’s a process that requires consistent, strategic effort. Start with these three types of posts—personal stories, polls, and motivational quotes—to kickstart your momentum. Over time, you’ll find it easier to share more in-depth insights, promote your services, and cultivate a thriving, engaged audience that’s genuinely interested in what you have to say.
Ready to get started? Begin by posting one relatable story, one poll, and one motivational quote per week. Track your results, fine-tune your approach, and watch as your LinkedIn engagement steadily climbs.
