The folks at BuzzSumo.com just released an article that could be the difference in launching a successful ad campaign on Facebook.
After analyzing the data from 100 million videos and monitoring engagement the topic that garners the most Facebook engagement is: Food.
Fashion and Beauty come in at second with animals and pets at third and DIY is a close 4th.
The optimal length of your video on Facebook should be 60-90 seconds.
Facebook is promoting Live video so they suggest you try it out.
You can read the full article here:
It's time to try out some video on Facebook.